Ahahhahahahhahhahaaahaha

Yeah, I can see a lot of OO slack (what do they call it - oh yeah 'agile') programmers would love this. Marketing folk would fawn all over them. Managers would pander to their whim.

And 6 months down the line when it all comes to a grinding halt - or god forbid anyone ever wants to acutually datamine it - they will have to call in the inflexible traditionalists to do it right. The OO folk will whine about unforseen scalability and how unfair it is that it would work if only they would spend another million on hardware.

Probably turns out to be a simple and fast relational structure that could have been put in quite easily and cheaper to start with.

Hilton? Yeah - if she were a programmer, this is what she'd want...