Newbies click on adverts

Think about how you got here:

Did you create a web page with your favourite sites, and set you browser to default to that page? No chance of a newbie doing that.

Did you add the page to your bookmarks? A challenging operation for a newbie. Some might accidently do this. Eventually they find how to recall a page from a bookmark, but by the time they do, they have hundreds of bookmarks, and it is too much effort to find the right one.

Did you type part of the URL and let the browser complete it? Newbies have only one hand, it is glued to the mouse. They ignore the URL because it looks a bit technical.

Did you get here from your browser's history? If a newbie can find the history, the good sites are lost in the mass of places they have been.

Did you use a google search? Newbies can somehow find google (I assume the have a google button on their browser). They can get a bunch of links from google, but if they were not looking for Paris, the sites are rarely related to what they were looking for.

In real life, newbies click on some link on the page because they do not know what else they could do.