What a crock of ... was aptly named

I'm an environmentalist living in Texas, and I voluntarily pay an extra cent or two per kilowatt on my power bill to use green power. Despite the stereotypes, I'm not the only one either. Your generalization is doing a disservice to most of the environmentalists I know. Obviously, your "Greenie Weenie" is more weenie and less greenie.

Getting back to the article, this survey only addresses upfront costs. Instead of asking "Would you pay 10% more for kit made with green technology?" companies should ask "Would you pay 10% more for equipment that cost 20% less to power?" I wish I had the choice between Vampire Electronics (crud power chargers, inverters, and power management) and equipment that wasn't crap. Give consumers enough information to make a purchase based on the real cost, and most companies can come out ahead by going green.