Lrn2play noobs!
@ Michael Miller: There's no way that changing bind-on-pick-up items for bind-on-equip is going to *reduce* cheating or farming.
@ executor485: Paranoid much? Blizzard is making roughly US$150,000,000 gross MONTHLY from player subscription fees. That's 1.8 BILLION dollars annually. How much more could they make "farming?" How many morons will spend $80 to get a little extra gold? Not enough for Blizzard to bother with it. A small-time bunch of crooks, sure - you only need 100 or so sales per month to make enough to live comfortably, if you are a one- or two-man outfit.
@ steve lampros: Clearly you know little or nothing about Wow. That the same for all the others who obviously don't know that WoW is *not* exclusively player-vs-player, like Counter-Strike and Utlima Online. One can choose a server which is PvP, Player-vs-Environment (with optional PvP, chosen by the player and which can be switched off at any time), and Role-Play.