As opposed to ideas thought up by oxidised daisies?

"Federated's sponsorship boutique built a lovely bespoke website on Microsoft's behalf to contain the quotes and disseminate the idea, which was thought of by a person."

Eh? Is this because Redmond has some giant idea producing wonder-machine running "Windows Vista A.I. edition" and we need it pointed out to us that it wasn't thought up by this but by 'a person'? If it is we should be told, at once, without delay, I.... oh... the pills are kicking in again... lovely.