Google Checkout...

...is actually quite good.

It really simplifies shopping to a one-click solution after adding a product to a cart, but more important is the 'TRUST' factor.

If I do a product search online, I'm more likely to select an e-tailer that offers Google Checkout, not only for speed and simplicity, but to a great extent because I feel more secure using GC - a known entitiy, even when I'm unfamiliar with the e-tailer (and my card isn't charged until the product is shipped).

Hope it doesn't go belly up any time soon.