the storage industry just needs to get with the program.

Spend more money on new kit. It will be smaller,faster and cheaper.

It will be less wasteful (that's stockholders money you are wasting)

You will provide a better/cheaper service to your customers and so outcompeting your competitors.

There will be a period of consolidation amongst suppliers as those companies who have invested wisely reap the benefits and gain market share

The cost of energy is pretty level across all storage suppliers and is not a significant differenciating factor.