The problem with the BBC is...

That it is *unique* in broadcasting.

*Every* other broadcaster is in the business of delivering viewers to advertisers; the BBC is in the business of delivering programmes to viewers:

(a) sustaining citizenship and civil society;

(b) promoting education and learning;

(c) stimulating creativity and cultural excellence;

(d) representing the UK, its nations, regions and communities;

(e) bringing the UK to the world and the world to the UK; [1]

Yet every damned director general in the last twenty years has treated it as a commercial profit making entity. It's *not* and it's time the BBC had some management that realised this. Instead it collects its directors from commercial television and wonders why it's turning into a playout centre rather than a centre capable of creating excellent programmes. I fear now though that the rot is too deep.

[1]http://www.bbc.co.uk/bbctrust/assets/files/pdf/regulatory_framework/charter_agreement/royalchartersealed_sept06.txt