Posted Wednesday 4th July 2007 07:46 GMT
segmentated but good
I think we absolute need a means by which corporations/organisations/etc can certify themselves on their environmental responsibility - IT is as good a starting point as any (after all our industry does represent a much more significant environmental footprint than most people imagine, and more importantly hold a high potential to help address the issues).
However, I think multiple uncoordinated scoring systems (e.g. one for CO2-equivalent footprint, and another for corporate policy) will confuse the issue. Why not employ a cross-linked ranking ro ensure we know what actions represent significant change and which are more greenwash.