A PR exercise?

Given that Climate Counts launched last month, what would be a better way to garner a bit of much-needed publicity than putting the boot into a few corporations?

Maybe Climate Counts has got it right, but I did think it interesting that the reporting of this article only saw fit to mention that this system used by the organisation may have "extremely limited validity".

It's a shame that the reporter didn't feel qualified to give an opinion on whether Climate Counts had got it right - but hey, that might have got in the way of an eye-catching headline.