Obvious Answer / Not So Obvious Answer..

The obvious answer would have to be that Oracle are coming out with some brand new special drive encryption or BIOS protection or some other rubbish that no-one will ever bother to turn on and they feel that they need to get this information into the marketplace in true Gabbo! style: "Oracle's a baaad widdle boy!".

Alternatively, they just like screwing around with dedicated customers and have recruited Derren Brown to come up with strange and wonderful techniques for hypnotising and brainwashing them via confusion and emotional pain into believing that Oracle is truly the one and that, no matter how much they practise sadomasochism with their customers, no-one should ever look anywhere else for their technological needs.

Or perhaps someone was feeling whimsical on their last day as Supervisor of Marketing at Oracle.