re: Additional Rant

"Remember, read the small print + tick the box NOT to have your info passed to third parties. If they pass it on they are breaking DPA."

Excuse me while I pick myself up the floor from all the laughing. Breaching the DPA is still the rule, rather than the exception. The DPA's office has no teeth, and until it gets some, large data aggregators (Experian, Axciom, et al) and their customers will continue to flout the regulations.

Corporations will always game the system while the benefits are larger than the pitfalls.