CC saved me $$

Circuit city was good to me: I bought an LCD TV at Fry's, then saw a circuit city ad for the same item at a much lower price. Fry's called up CC while I stood there and CC gave an even lower price over the phone, which Fry's met. When all was said and done, CC saved me about $500 and I didn't even buy anything from them.

Schadenfreude/irony aside, the real lesson is that competition, even from crappy companies, is a still good thing for the consumer.