Never mind the facts
As best as I could tell - from a very detail-poor article - the guy in question intended to come to the United States to work for himself and do it on a visa-waiver program (equivalent to a visitor's visa). That's not legal and, therefore, the requirement for an H-1B visa (for those people who intend to seek employment in the United States).
In addition, "This time around a routine customs search, which prompted questions about the training materials he carried, led to further questions that eventually led to his expulsion." No mention of what the questions were or what the answers were but hey, no matter, it's all a good reason for a round of kneejerk "stupid America" comments.
Effective or not, at least the United States makes an effort to control who comes into the country.