Greenwash?

@AC - 10kW = 10 x 1,000W ~= 10 servers with dual 500W power supplies = a pretty good small-medium business setup. Just because you use hideously inefficient tools to burn your hair doesn't mean this technology is trivial.

@Reg - Does the caption mean you think Intel has passed the point of know return? Any word on how they handle particulate matter from the desert blown across the installation by atmospheric forces? Perhaps they should move the installation to a state northeast of New Mexico...