Who's up next?

This is going to be just like government data losses, isn't it? It's something that's been going on for years, it happens all the time, and the more cynical among us have always known it. Now that it's starting to come to light, there's going to be a whole load of companies being found out, and it'll become another "meh, whatever" item in the news. It'll soon be all forgotten again, and we can go back to business as usual.