Backup astroturfing

I've been using Mozy and Carbonite (on different systems) for a while now, and encountered the CEOs or other senior people from both posting online (identifying themselves quite openly, as well as being rather more helpful than the official support channels!) - they both seemed quite helpful and responsive, as well as honest, admitting to problems rather than stonewalling or shifting blame.

Carbonite does seem to be better than Mozy - I've only lost data with the latter, including a restore job which failed stating some files had been missed but failing to indicate which ones, as well as my entire backup set disappearing twice - but I'm starting to wonder if both services just cut too many corners to compete on price at the expense of everything else - including, apparently, a rather poorly thought out attempt at "astroturf" marketing in place of something more professional.