Commissioning Editor replies -

Simon -

>> In essence, it's not just the web that motivates this rapid turnover, but the increased needs of the entertainment industry in general. <<

The entertainment industry really wants the exact opposite: reliable, well-established names who can crank out a platinum seller at regular intervals. It wants the Elton Johns and Cliff Richards. It doesn't even mind if the artist is dead, so long as it has re-packaging rights. In this sense, it's no different to the software companies who want to replace upgrades with subscriptions, and "software as a service". Every business craves revenue predictability.

Tim Butterworth -

>> sciencifying (is that a real word?) <<

No