Less than one dollar per participant?

Am I understanding this correctly?

"...2,600 IT managers and other decision makers..."

"...studies costing two grand a pop..."

So that's 2000 divided by 2600?

They Bulk-Mailed return postage paid post cards with a few multiple choice machine readable checkboxes, maybe?

(mine's the one with spare change in one pocket and a roll of stamps in the other)