What I don't get about this whole campaign

is why Microsoft suddenly feels the need to regurgitate the entire PC vs Mac show that has is now one of the Internet's longest-running, tedious and worn out flamewars, right down to such niggly details as focusing on superseded hardware. Any day now I expect to see "There are no games for teh Mac, Macs suxxor" roll over the horizon.

Then there's great stuff like "Apple... doesn’t want to sell down market because those systems wouldn’t deliver the best experience", which seems to suggest the PC camp is happy to sell downmarket and give people a crappy experience. Vista ready, anyone?

The car analogy is a good one: FIAT don't run around putting out thinly-disguised ads alerting people to the "Mercedes Tax", whereas Mercedes do put out ads highlighting the Mercedesness of their products, because they are proud of their brand and know that it will serve to draw in the customers who are in the market for and can afford that type of product. It's telling that Microsoft has so little confidence in the Windows brand that their only selling point is price, like the owner of your nearest low-payment, easy credit terms, I'll-eat-my-hat-if-you-can-find-cheaper used car lot.