"Industry experts" have been telling us for years that mobile phones were the micropayments holy grail and that they would be Real Big Real Soon Now. It's not happened yet, apart from reverse-charge SMS for fringtone "clubs", so why is this one going to be different? The first obvious difference may be that this one gives the network operators a bigger cut, but in doing so it must increase the price the end punter actually pays (cut out the middleman, etc, doesn't apply here - they're adding middlemen).

What kind of UK telephone number starts with 0200000 - mbill's does ?