How the hell is doubleclick relevant anyway?

Last I checked, doubleclick served solely as a repository for every useless 'you're a winner' and 'punch the monkey' ad out there. Along with the occasional ad that tries to take advantage of per click payment with ads that don't need to be clicked on to be useful.

Frankly, I hope Google guts it for its database and employees then tosses the rest of it in the bin were it belongs.