Lower prices = higher profits , that's just the basic capitalistic rule...

that nowadays '68 and post-'68 managers simply don't get. Why their profits are lower when prices are higher ? Pretty simple, because 90%+ of the population simply can't afford buying products at insane prices. So instead of blaming the piracy thing they should lower their prices for a mass market if they want to make profit, instead of always trying to rip customers off.