Posted Thursday 3rd May 2007 14:40 GMT
Economist technology guy gives tekkies a reality-based mauling
Well done to Andrew Rathbass. By reason of their own vested interests of career, personal fullfillment, stock options & corner offices, technology marketers are too often in denial of the abiding, irrevocable truth that the majority of new technologies - like the majority of brands - fail. Hype-merchants who populate the "Dilbert cubicles" in Redmond & elswhere fight to counter this truth, rather like salmon swimming upstream. For sticking his bear-like paw in the water and munching on the munchkins, Rathbass has provided a salutary - and certainly entertaining - spectacle.
PS. "Winston Binch" - A real person ? Or a character from a Martin Amis novel ? Circa "Money", I'd guess..