Why doesn't Apple let some of its designers go on a sabbatical?
I'm sure the interface and body design could be done better.
I've never had a camera with a sensible GUI (as attested by the firms themselves: the follow-up model consistently had a completely different decision tree), and this looks needlessly ugly/tiring to boot.
The body & button design shows a bit more constancy (not TOO much tho) within brands, but is just off. I still sometimes accidentally press a button, then have a trial-and-error session to figure out what I did. And I had to open the manual (horror!) to find out how to format my chip (click on Setup, but only while with the dial on Review Pictures).