Re: Gross margin at 47.4% is exceptional.
>>Greedy would be if they held a gun to people's head,
Ah, the old gun to the head argument.
1) The problem is most people are ignorant. They do not realise that they are getting locked in to the walled garden. Does the sales staff in John Lewis explain the long term consequences of storing and buying all your media in iTunes before they flog you an iMac? Of course not.
2) Apple often changes the rules AFTER you've bought your shiny iWhatever. Usually very cynically after they've sold a couple of million of whatever it is (changing the rules on how you are allowed to buy epublications 6 months after launching the iPad, for example). So whilst they don't hold a gun to your head when you purchase your shiny gadget, they sure as hell do later on.
>>(I'd love a new Maserati, but around here I can get rental property for that.)
The inevitable meaningless Apple car analogy in the same post as well. Well done sir!
Niche market, hand built sports cars are not a comparable product. You could, like most people, with a bit of saving buy an iPad. That is what Apple is relying on. Exotic sports cars are beyond the reach of anyone but the super rich and Maserati sure as hell aren't making 47.4% on each car.
What does Apple think it is going to do with all this money? What's the big plan? It can't simply be about share price surely. If it is, then it's even more cynically greedy than I thought. Fleecing your customers to make more billions you don't really need simply so you can say you're #1 is plain wrong. It's just egotistical.
Yeah, we'll hear the old "it's their legal duty to their shareholders to make money" etc, but 47.4% is taking the piss no matter what excuses are made by the loyal. You can be a healthy profitable company without screwing your customer base and you wouldn't be reading thousands of posts like this all over the place. I know I'd sleep better at night if I was the boss.
I guess it's just as well they have 47.4% mark up, if these things were cheaper then it would be game over for everyone else. I wonder why Apple aren't choosing to go down that route? Discuss :)