The real question...
The consensus, at least until recently, was that full-HD was useless on anything below 42 inches. Nevertheless, manufacturers across the board added it to various TVs because gullible people wouldn't touch buy unless it had a full complement of mystery acronyms.
The real question is whether this is worth the extra money over the Panasonic 37PX80 plasma. The Panasonic is considered a bargain at £600-700, not least because it manages to keep the price down by avoiding un-necessary spec add-ons.