Too many precedences set
Unfortunately the EU and our justice system support the right of manufacturers to restrict the sale of goods intended for one market outside the EU from unauthorised distribution in another. There have been a number of test case on this matter, one famously involving Levis and Tesco This concerned Levi jeans imported from Turkey as I recall.
Of course this does not stop it being wrong and the only way to stop it is not to by products from manufacturers who adopt this practice, which is just about all...!