I recon O2 should only provide LLU-based broadband.
Ideally O2/Be would just cease providing service over non LLU lines.
The unbundled service they provide is amazing - the BT-based one, on the other hand, is a load of tripe. It gives people who don't understand the difference a bad opinion of o2 broadband overall.
Leave BT to provide BT-based broadband, and let the market sort out the rest.
C