Re: It's obviously going to get a ton of people to cancel.
You must be a youngster, you still have faith in human nature and you think because the deal is bad people will reject it.
The vast majority of people will either i) just put with the ads or ii) pay the 2.99 to go back to where they were.
Enough will pay the 2.99 that this is seen as a success and they'll try it again in a few months.
I would really love to be wrong on this but look at recent history. Netflix made a much bigger deal about password sharing than Amazon did about being Ad free, it was part of their original marketting that sharing passwords was good. And yet very few people cancelled their netflix subs when they started cracking down. I don't see why this would work out any differently.