Aren't there a number of exemptions to copyright
And I give you two quick examples.
1) News reporting
Using material for the purpose of reporting current events is permitted provided that:
The work is not a photograph.
The source of the material is acknowledged.
The amount of the material quoted is no more than is necessary for the purpose.
2) Criticism or review
Quoting parts of a work for the purpose of criticism or review is permitted provided that:
The work has been made available to the public.
The source of the material is acknowledged.
The material quoted must be accompanied by some actual discussion or assessment (to warrant the criticism or review classification).
The amount of the material quoted is no more than is necessary for the purpose of the review.
So if you set up your twit/vine/facebook/youtube account as either:
Red top style news outlet.
Giving appropriate acknowledgements and only to show 'appropriate' amount.
Football Pundit.
Review or criticise the goal and again quote your sources.
But then.. Since when has copyright been for the 'little guy'?