Posted in Salesforce.com embeds Skype into CRM
Salesforce.com and big names
Salesforce.com is great at attaching big names to their products or messaging. Anytime Benioff talks about their AppExchange product, he mentions iTunes. He does a very good job painting a picture of what the products do by pairing them with very well known products. That's why he's so successful.
~David
Founder, CRM Blog
http://www.crmblogger.com