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* Posts by David Cowgill

1 post • joined Tuesday 15th May 2007 03:43 GMT

David Cowgill

Salesforce.com and big names

Salesforce.com is great at attaching big names to their products or messaging. Anytime Benioff talks about their AppExchange product, he mentions iTunes. He does a very good job painting a picture of what the products do by pairing them with very well known products. That's why he's so successful.

~David

Founder, CRM Blog

http://www.crmblogger.com

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