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* Posts by SFX

2 publicly visible posts • joined 2 Oct 2009

Atrato's adventuresome challenges

SFX

I'm surprised that Atrato lasted this long

It should be no surprise that Atrato is in the toilet.

1. CEO that doesn't get it

2. CEO doesn't want to hear that he doesn't get it and hire Yes men

3. Poor and changing product positioning with unclear value proposition

4. Can't get over the fact that it is not about the hardware

5. Missing most basic software functionality

6. Revolving door at sales vp

7. CEO tells sales to hit grand slams by signing up OEM deals with few real references

8. Over promise on functionality and under deliver

WHEN there is a fire sale and IF somebody buys the assets, they will need a good software team and somebody that understands marketing to fix all the positing problems.

It is a shame with all the initial promise, that after 4 years Atrato (Sherwood) hasn't made it out of startup mode.

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Reldata becomes subject to Murphy's law

SFX
Alert

Too bad CEOs aren't more like ship captains

You are too kind with the odd dollar or million comment. I believe the number was more likely in the neighborhood of the odd 50 million or so.

To be fair to Steve the Plasmon ship was taking on water long before he arrived. He was able to raise $18M in new money, but charm alone wasn't enough to do the job. From an investor standpoint Plasmon was a modern day RMS Titanic. As a financial vessel it was a disaster that took hundreds of people down with it.

The only real beneficiay was Alliance and they got a heck of a deal thanks to Steve.

I hope that Reldata has a strong CFO. In the meanwhile I will save my pennies.

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