Will the benefit persist?
The author points out the current financial benefit that we see due to the existence of Wallmart. However, I think it is important to consider that Wallmart has and will continue to extend its reach and product offering. As such, it could, eventually, find itself in the position of not having to be satisified with 3% - as its competitors disappear and it approaches near monopoly. The habits and tastes of owner offspring, not keen on building an empire, might inspire them to take advantage of their enviable position at that point.
Biting the hand that feeds IT
