On what turnover?
Are they scraping 1% on $15billion or making a hefty 30% on $450 million?
Profit in the absence of turnover means almost nothing.
Posts by Ian Collier
3 publicly visible posts • joined 22 May 2007
What downturn? Lenovo stuffs pockets with 54% extra profit
Apple prices up iPad for UK
Sunday 9th May 2010 17:29 GMT
£1 != $1
Only that isn't quite how it works out. You have to take VAT/sales tax into account.
For the entry level model in the UK the price will be £429 INCLUDING 17.5% VAT. That is £365 before VAT. Which at the current exchange rate (according to xe.com) is $540.
This is just $41 (or 8.25%) more that the price before sales tax in the US. The same differential applies more or less across the range.
That is a premium, but hardly a complete rip off. (Compare for example with Adobe's European pricing.)
--Ian
Biting the hand that feeds IT
