Battery Warrenty Issues
The batteries tend to last longer if you never let them fully discharge, so the real reason for keeping a reserve is to maintain battery life. Clearly it is good PR/customer service to let the customer tap that reserve rather than being stuck by the side of the road with a dead car.
I imagine the reason that they make it require a text message to enable the reserve it to stop people using the reserve every journey, and killing the battery would lead to unacceptable warrenty claims and a bad reputation for battery life time.