Re: Easy fix
Does, for example, a US company actually need specific identifiable data on, say, EU citizens, or is the genuinely anonymised and/or aggregated data really all they need? Do they need to know exactly where *I* live and what websites *I* visit, or do they really only need to know that a certain number of people *like* me, in a particular region, visit certain types of websites, all the processing being done inside the EU and only the results sent to the US? I suspect that most of the granularity of individuals data is actually useless to almost everyone other than the people doing the initial data collection and so has little to no need to ever leave the country of origin.
So-called targetted advertising, as all readers here are aware, is rarely properly targetted and, if anything, is more likely to show stuff you previously had a passing interest in, or bought, than to show stuff you might be interested in soon. Because I used a car insurance comparison site, a number of car insurers send me snail-mail about a month before it;s due, but even when online with script/ad/cookie blockers off, I don't see any car insurance ads. Maybe my precautions are actually working? Maybe the "browser fingerprint" and other tech to get around blockers simply doesn't work as advertised?
The funniest one, of course, the "Also bought..." on shopping websites (looking at you, Amazon). I go there, buy a Raspberry Pi (I can wish LOL), an HDMI cable and a boc of chocolates for my wife (she can wish LOL) and the next person looking at a Raspberry Pi sees "People who bought this item also bought a box of chocolates" WTF? So what? I suspect that is very unlikely to attract an impulse buy from someone whereas "Also bought..." links to suitable Pi accessories more likely would.