Wrong strategy
I think RIM have got it totally wrong with their strategy:
1) A huge number of the "80 Million loyal users" use low end Blackberries, BB10 is way out of their price range.
2) RIM have a large Corporate user base who like them because they have physical keyboards, Initial BB10 phones are touchscreens, no physical keyboard, and their last touchscreen phone tanked big time.
3) BB10 needed to be a big step forward in phones in general to succeed. I've used it and its ok, but just ok. There are plenty of cheaper ok phones out there at the moment.
What RIM should have done is release a lower end physical keyboard BB10 device first to establish volume, then follow up with mid tier and premium devices to grow the brand again.
By aiming at premium first with an average OS is madness.
They have made a device that their current base either do not want or cannot afford by failing to understand what their current customers want.