Posts by Mark N 4 publicly visible posts • joined 24 Jun 2010
The Executive Summary of the Ofcom report says (*emphasis mine*):
"1.3 The rules which apply in the UK set limits for the commercial public service broadcasters (PSBs) – Channel 3, Channel 4, S4C and Channel 5 - and all other commercial broadcasters. For example, there is a limit on the *average* number of minutes per hour of advertising across the day of 7 minutes an hour (off peak) for PSBs and 9 minutes an hour for all other broadcasters."
To enable programmes like Corrie to be bumper ad-fests, ITV often shows no adverts during less popular programmes (e.g. the public service obligation regional programmes shown in the graveyard Eastenders-is-on-BBC1 slot).
"We still suggest caution. Three stresses that the limitless data is for smartphone use, so it may yet draw the line when it comes to tethering said handset to your laptop."
A post on the Three blog - http://blog.three.co.uk/2010/12/15/new-all-you-can-eat-data-on-the-one-plan/ - states that "If you’ve been to all-you-can-eat restaurants before, you’ll already be familiar how this works. You pay once, you get as much as you want the first time round, and you can still keep coming back for more. And yes, if you want to use your phone as a dongle (also known as tethering) then you absolutely can."
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