Hardware as a Service
The UK "throws away" one million tonnes of electrical and electronic equipment each year and a major cause is in-built obsolescence. Anything that improves the durability, repairability and upgradability of products should be encouraged.The act of renting results in the product provider having a long term interest in keeping the asset in use. Apple has a poor record in this respect and an improvement is well over-due.
The idea of course is as old as the hills, anybody out there remember Radio Rentals - one of the shops that rented out TVs.