* Posts by iPhone branding

1 publicly visible post • joined 12 Dec 2011

Apple stores getting close to overload

iPhone branding
Pirate

The iPhone experience

it's not just the fact that they are nice to customers that keeps us returning, It's the fact they they are "Apple". The brand has become a global status symbol. Shopping in an Apple store an experience. being seen in the high street with an apple branded paper bag is cool. Having the latest new iPhone is uber cool! But let me tell you, from a technical POV, with the exception of Siri, the iPhone 4S has nothing on some of the high end android devices such as the galaxy s2. The reason it sells better is simply because its and Apple. Apple are so strict about their branding guidelines that they wont allow any other mobile phone to sit beside it in a mobile operator store. the iPhone must have its own stand. On-line they insist that operators all use approved apple copy and that they have their own iPhone web page. here is an example on vodafone: <a href="http://www.vodafone.co.uk/brands/iphone/index.htm">Apple iPhone</a> Notice the interactive graphic at the top? It is standard apple branding. All networks are required to have it and are banned from speaking about the phones features. ironic, considering that apple feed the rumour mill by dropping breadcrumbs of "leaked" information to generate most of their pre launch promotions.http://www.channelregister.co.uk/Design/graphics/icons/comment/pirate_32.png