I sort of get it
I use an HTC Touch Cruise and I love it but I'm seriously considering moving to an iPhone (3GS 32GB). If I look at the basic phone then it is definitely feature deficient vs something like the HTC Touch HD and, now that I've customised my Windows Mobile device (with stuff like Mortbuttons, Wisbar, AgendaOne, etc), I'm not that fussed about the iPhone UI which I've played about with quite a bit on friend's phones and in various Apple stores. Two things are swaying me towards an iPhone though.
Firstly, I want to combine my music player and my phone into a single device and, with 27GB of music, I need 32GB of storage. Once you add the cost of a 32GB micro SDHC card (once they become available) to the price of many other phones that use this for storage (e.g. the HTC range) then the iPhone doesn't look quite such bad value for money.
Secondly, and this is the big one for me; applications! So many of the apps that I use regularly on my HTC (e.g. eReader plus various games and utilities) are updating at a much faster rate on the iPhone and are now functionally much richer than their mostly stagnant Windows Mobile versions. The app store also seems to be driving even very complex applications down to amazingly affordable levels.
I have no love for Apple and I hate the way they so often refuse to introduce features because, in their mind, they are right and their customers are wrong, but for me I think I'm somewhat reluctantly coming to the conclusion that the iPhone is the right choice for my next device.
- Julian