Hmm, obviously the direct approach worked well....
If like me you had a the "pleasure" of trying to buy the Pro directly from the on-line store you would be ever so grateful at the slightest hope of a channel distribution for this device... http://wp.me/p337vS-fA.
MS got the distribution and fulfilment so disastrously wrong that they should be begging for help when it comes to shifting this and future devices to avoid further embarrassment.