last.fm
If I recall the same thing has happened on last.fm, it thrives on traffic from people interested in independent music but yet has only signed royalty schemes with the majors. But all these services are missing a trick, the second most popular online music store is emusic and they're independent only, really there must be something else to it.
There is a pattern of exclusion emerging if there isn't competition and anti trust investigations in the next 5 years I'll be surprised and disappointed in the EU especially.